Clare Seal

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Clare Seal is an author, speaker and columnist best known as the creator behind the viral Instagram account @myfrugalyear.

When Clare reached what seemed like a breaking point in her relationship with money in 2019, she turned to Instagram to make herself accountable, posting anonymously about her journey out of debt as @myfrugalyear. She immediately struck a chord with her posts offering advice and solidarity to a growing community of people in a similar situation, with her perspective changing from student to teacher as time has gone on.

Now an established voice on the finance scene, Clare is appointed as the money columnist at Glamour and writes for national publications such as The Guardian, Grazia, Good Housekeeping and more.

Clare also runs The Financial Wellbeing Forum, providing articles, online courses, workplace education and workshops to nurture a controlled and confident relationship with money.

Clare is the author of three books: Real Life Money (May 2020), The Real Life Money Journal (December 2020) and Five Steps to Financial Wellbeing (March 2022). She works with a selection of carefully chosen brands to consult on campaigns and policies, amplify their message across her social media and help them to reach new customers as a trusted voice in this space.

Previous partnerships

Penfold

Clare advises on pension pots for Penfold.

SmartPurse

Clare interviews with SmartPurse money toolkit about her financial journey.

SMARTY Mobile

Clare teams up with SMARTY Mobile with a Reel explaining your digital financial toolkit.

TopCashback

Clare preps her audience on Christmas spending with TopCashback.

Books

Real Life Money

Clare Seal

Real Life Money is a holistic approach to personal finance that addresses the deeper causes of debt and financial difficulties.

Part memoir, part guide, Real Life Money takes the reader on a journey that can be adapted to their own pace and circumstances. It covers everything from how to negotiate repayment terms with creditors and setting realistic budgets without punishing yourself, to dealing with money anxiety.

The goal is not to get rich overnight, or to pay off debt at the expense of all of life’s pleasures, but rather to gain an understanding of why we feel the way we do about money, and how we can use that to change our mindset and our finances for good.

The Real Life Money Journal

Clare Seal

The Real Life Money Journal is the first planner that targets the link between our emotional wellbeing and our financial situation. The result is a practical workbook for people who need something deeper than just expense tracking and meal planning. It guides the user through the steps required to recalibrate their finances on a deeper level, helping them to prepare for difficult conversations, set achievable goals, create their own personal budget – and then stay on track.

Five Steps to Financial Wellbeing

Clare Seal

In Five Steps to Financial Wellbeing, Clare Seal walks you through five straightforward, achievable steps to take to change your relationship with money for good, and in doing so, change the rest of your life for the better.

This book also addresses the deeper fundamentals of a healthy relationship with money, from building self-worth to tackling consumerism. Five Steps to Financial Wellbeing is a toolkit to help readers of all ages and life stages establish a healthy, positive relationship with money, avoid problem debt, save and invest for the future and above all, take control of your finances instead of letting your finances control you.

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