George Aristidou

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Londoner George Aristidou grew up in a close-knit Greek-Cypriot family where food was always a big part of family life. Now married to his childhood sweetheart, he has four children and a house full of animals, including a dancing Japanese Spitz, called Eli. His mum taught him to bake (a legacy he’s now passing on to his own children), and he loves all the Greek classics.

He competed on the 12th series of The Great British Bake Off, where his creations included Greek-inspired focaccia; cherry marzipan biscuits; and salted caramel, almond & hazelnut dacquoise, and returned to the tent for The Great Christmas Bake Off in 2023.

He works with Shared Lives, a scheme that matches adults and young people who need long term support with approved carers.

When George isn’t baking, gardening or looking after his miniature zoo, he will be in the great outdoors with his family, on bike rides and walks.

Previous partnerships


George Aristidou Kahlua

George created an incredible recipe for ‘chocoflan’ for Kahlua

George Aristidou The Cake & Bake Show 2023

George partnered with The Cake & Bake Show 2023, making a cake using ingredients from exhibitors and giving away tickets to his followers

George Aristidou Lidl raspberries

George featured Lidl’s award-winning, British raspberries in two delicious recipes: chocolate and raspberry eclairs and a raspberry goat’s cheese and caramelized tart.

George Aristidou Lidl blackberries

To showcase Lidl blackberries, George whipped up a no-bake white chocolate and blackberry cheesecake, as well as Cypriot griddled halloumi cheese and smoked ham, topped with a luscious balsamic and blackberry glaze.

George Aristidou Lidl bread and butter pudding

George used Lidl ingredients to create an elevated bread and butter pudding.