Lucy Johnson

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Lucy Johnson is the founder and CEO of Green Salon, the UK’s first sustainable lifestyle consultancy. She is also one of Britain’s first sustainability coaches, working with companies and individuals to help them make more informed, ethical choices.

Green Salon offers unique and tailored guidance to businesses looking to go greener and supports them in transforming eco-overwhelm into a sense of personal agency and optimism about tackling the climate crisis. In 2023, Lucy launched the country’s first green agony aunt column in Country & Town House magazine.

Her work is pioneering a drive to transition away from a carbon-intensive, throw-away lifestyle to a chic, conscious lifestyle, focusing on quality over quantity, through talks, coaching, workshops, articles and a curated collection of gorgeous and truly sustainable brands.

Before starting Green Salon, Lucy was a television journalist for 16 years, covering the environment, politics and foreign affairs for broadcasters including ITN, APTN and the BBC. She spent her early journalistic career looking at the politics of the global energy supply.

In 2006, Lucy launched the ‘prototype’ Green Salon, a monthly networking event bringing together eco-entrepreneurs and investors to speed up money flows into green businesses, which ran until 2008 when she trained to become a psychotherapist. She continues to run her own private psychotherapy practice.

Lucy has studied the circular economy at the Ellen McArthur Foundation and holds a Certificate in Sustainable Business Strategy from Harvard Business School. She has spent the last two decades reading widely and deeply about sustainability, eco-brands and human psychology. She also lives a low-waste and lower-carbon life herself and has a wealth of personal experience to share with others.

Green Salon has recently featured in the Daily Mail and Hello! magazine.

Image credit top middle: Vicki Knights Photography

Previous partnerships

Country & Town House

Lucy’s column as the UK’s first ever green agony aunt.

Honest Mobile

Top 10 tips for a greener life.


On #EarthDay2021 Lucy shares her top tips for leading a more sustainable life for ByteDance.